How To Build a Sovereign Publishing System

How to write online without platform lock in

How To Build a Sovereign Publishing System

Most creators publish on rented land.

Their words live inside someone else’s database.

Their audience is an asset someone else owns.

One policy change, one ban, one business failure, and years of work can vanish.

A sovereign publishing system solves this problem.

It lets you write, publish, and distribute your work without depending on any single platform.

You keep control of your content, your audience, and your archives.

You can syndicate anywhere, but the core lives on infrastructure you own or can move at any time.

Here is how to build a fully sovereign publishing stack.

1. Start with a portable CMS

Ghost is the best foundation for sovereign publishing.

It is open source, clean, fast, and entirely portable. You can host it yourself or move hosts freely with full content exports.

Your Ghost instance becomes your home base.

Everything else is downstream syndication.

Key benefits:

  • Full content export in JSON or HTML
  • You control your URLs
  • You own your email list
  • Works on any server

Ghost is your personal “printing press,” not a rented storefront.

2. Run it on infrastructure you control

You can use managed hosting, but a true sovereign setup gives you options beyond that.
Ideal foundation:

  • A VPS you control (Hetzner, Linode, DigitalOcean)
  • A home server or homelab (Start9, Umbrel, or any Linux box)
  • Automated offsite backups to cloud storage or a second server

This gives you resilience. If one server disappears, your system lives on another.

3. Mirror your writing to Nostr

Ghost is your home base.

Nostr is your broadcast tower.

Publishing posts to Nostr gives you a censorship resistant, permissionless distribution channel.

Anyone can follow your notes or long form writing through RSS style relays.

If a platform bans you, your content still reaches the network.

Three advantages of syndicating to Nostr:

  • Global distribution
  • No platform owner can remove your work
  • Your identity is your key, not an account

This turns your writing into a sovereign signal that travels wherever readers gather.

4. Keep exportable archives

Every sovereign creator keeps their entire body of work portable.
That means:

  • Scheduled JSON exports from Ghost
  • Markdown copies of essays in a local git repository
  • A yearly offline archive stored on encrypted drives
  • Redundant cloud backups

Your writing is never trapped. You can rebuild your entire publishing system anywhere in minutes.

5. Build a reader controlled distribution path

A sovereign publishing system does not rely on algorithms.

Your distribution stack should include:

  • Email newsletter built from your Ghost list
  • RSS feed for independent apps
  • Nostr relays for decentralised followers
  • Optional syndication to social platforms

Followers choose how they want to receive your work.

None of these channels are required, but together they create resilience.

6. Use platform reach without platform dependency

Your content originates from your sovereign core, then flows outward.

You can still use X, LinkedIn, YouTube, TikTok, or Substack, but they become satellites, not the system itself.

If any platform dies or bans you, you lose nothing.

Your audience already exists outside of it.

Your work already lives elsewhere.

7. Automate your resilience

The final piece is automation.

Storm proof your system with:

  • Automated server snapshots
  • Daily content exports
  • Mirrored Nostr relay posting
  • Git commits synced to private repos
  • Regular test restores of your backups

A sovereign system should survive:

  • Account bans
  • DNS failures
  • Hosting shutdowns
  • Country level censorship
  • Corporate rule changes

If one piece fails, the system routes around damage.

The Sovereign Publisher’s Mindset

A sovereign publisher is not trying to avoid platforms.

They simply refuse to be owned by them. The goal is to write once, publish everywhere, and depend on nothing.

Your creative work is one of the most valuable assets you will ever produce.

Treat it the way Bitcoiners treat their keys.

Keep copies. Stay portable. Stay independent.

Once your publishing system is sovereign, no one can take your voice, your archive, or your audience away from you.